1 How many years have you been in business?
Over forty years ago, my career started at a tender age as the Company’s office boy. Whilst the exact date is a faint memory and although it may sound cliché, that was the first day of the rest of my life. The passion and drive in me since then still burns within. It dates back to the fond and rather exhaustive memories of using a pick axe to break stone to create aggregate long before the acquisition of rock-breaking equipment. No task was too big or too small for me to undertake and over the decades I worked tirelessly to achieve my current portfolio.
2 What has been your biggest success?
As a young and aspiring businessman, I succeeded to the Coosal’s business in 1991 and was appointed Chairman and Chief Executive Officer of Coosal’s Construction Company Limited. Along with an esteemed management team, we proudly developed the business into a Group of vertically integrated companies that are engaged in quarrying, manufacturing of concrete blocks and ready-mixed concrete, asphaltic concrete, general civil engineering contracting and more recently design-build projects to name a few. Despite the many peaks and troughs in business and more primarily the construction industry, it has been my greatest joy and ultimate success to be able to, over the years, provide employment to thousands of persons who have been with and who currently provide their service to the Group. I strongly believe when you provide employment to one person you provide a better way of living for up to four to five persons in the household as in some instances the employee is the sole breadwinner within a family. The most valuable asset of any business is its human capital. I hold steadfast to the reputation achieved over the decades to build upon the brand name “Coosal’s” and I am humbled to be able to expand the Group as the recent installation of our South Operations was realised. The commitment to excellence, integrity and transparency has always underpinned the Coosal’s brand.
3 Have you ever failed at any endeavour?
In most instances it is not very often you can achieve great success without failure at some point or another. But in times of despair, cohesion is critical to be able to weather the storms. Sometimes we need to accept there is a possibility that despite all your efforts, you may fail. The key is to never let failure be the requiem and choose to ignore the social stigma failure typically carries. It is half the battle when you come to the realisation you need to make mistakes for you to put things into perspective and finally reap the rewards. As Albert Einstein said “A person who never made a mistake never tried anything new.”
4 What makes you decide whether you want to enter a new venture?
When you enter into a new venture there are so many uncertainties, but if you dwell on the associated risks, none will give birth to new accomplishments. My first point of reference when I decide to undertake a new venture is to determine if it will complement the Coosal’s Group of Companies by vertical integration. Our supply chain management is primarily within the Group which allows for minimal risks for delays as it is considered to some extent a one-stop shop. Our operations must be fluid, transition seamlessly with a stable flow of inputs as well as the ability to use mainly locally available raw materials in the production of the finished product as this is more efficient. Also, the acknowledgement as technology changes on a daily basis, there is an obvious need to embrace transformation to maintain the competitive edge and, in that regard all reasonable efforts are made to ensure we remain current.
5 Best piece of advice you’ve ever received?
I had the honour to be under the tutelage of a well-respected senior who saw the potential in me to be successful in business and channelled my appetite to succeed. He encouraged me with some salient words of advice: “Do not bite more than you can chew and more particularly, chew what you can swallow.” Being passionate about undertakings can easily transcend to being over-zealous in the ability to achieve with the existing resources, which without proper foresight can be limited. It requires a certain level of maturity to identify when you have reached that threshold.
6 Have you ever felt like you could lose it all?
I have felt like I could lose it all and did. Although I have tenacity coursing through my veins and I never give up—the most disturbing part of my life was during the 80s. It was very unfortunate. Our company had substantial sums of monies owed to us which were certified, yet we were not paid. At the time, a small percentage of amounts due to us on the Princess Margaret Highway project—now renamed the Uriah Butler Highway was sufficient to settle all our secured creditors, trade creditors and employees. Our company was put into receivership, as our Bankers at the time along with the receiver felt more comfortable to pursue the former rather than assist in the recovery of the legitimate claims to our company. If that was not painful enough, I had double measure with the loss of my eldest brother, Ajodha Persad Coosal during the process of the receivership. Ajodha was not only a brother to me but also my father figure as I lost my father when I was 18 months old. That life-experience along with the realisation, all our employees—who we considered part of the Coosal family—will now be on the breadline and how do we break the news to them was by far the deepest trough I ever had to endure. At that juncture, with the enormity of the existing situation we were faced with and despite valiant efforts by Management and a myriad of sacrifices both on a personal level as well as professional to keep the Company from going under, it was sadly inevitable. We knew you either get to the stage in life where you are one step away from desperation or know to yourself a conscientious commitment was required to rise above the ashes. Thankfully, I chose the latter
7 What drives you?
One simple word: “Passion!” There is no prodigious achievement by an individual or individuals where the impetus is not passion. I believe that is the stimulus for any remarkable success. I also believe strongly that although you may be successful with an initial undertaking, it is equally important in your decision-making processes to ensure diversity is factored in for the continuance of any business and is of paramount importance for a business to thrive, as diversity energizes development, improves corporate performance, and allows inclusion. While there may be limitation at times, determination is critical.
8 When did you recognise that you’d “made it”?
I can never say that I “made it.” My life experiences thus far is a hodge-podge of mixed emotions inclusive of a surreal sense of accomplishments that in life although you may fall, which I have and I dare say—sometimes truly hard—you will and can conquer adversity. Despite the circumstances you are presented with on a daily basis, it is imperative to cogitate and simply digest the sense of fulfillment and/or emotional turmoil as you are faced with different scenarios on a daily basis. I treasure the dawn of every morning and each day as you rise, it is and of itself a major accomplishment. The pure euphoria of commissioning any and every new project brings an overwhelming sense of joy of the knowledge that my efforts and sacrifices were not in vain and each successful venture propels me to the next new and challenging one
9 What do most people think about you that may or may not be true?
I am an impassioned person by nature with perseverance and tenacity—particularly enthusiastic about my business. This can sometimes be viewed as highly competitive but I can say without a doubt, the main person or character I am in competition with is myself. Every day l endeavour to be better than the last, but it can oftentimes be viewed by some as a negative attribute i.e, self-opinionated, over-confident, arrogant—to name a few, but I prefer to use the gentler description of being self-confident. I always strive to outperform myself as I have a personal standard that I am proud of and will continue to hold steadfast to. Each individual must have and must protect their identity.
10 What do you believe are the key factors to succeed in business?
Passion, labour, execution, strategic planning, support networks, integrity, (no long-term success is gained without honesty—a solid foundation of integrity, sound reputation and glowing character, as these qualities must be the axis to all decisions. As the saying goes, “Let your conscience be your guide.)” Joy, corporate social responsibility, (Real success is never the size of your bank account. It’s the number of people in whose lives you are able to affect positively. This is the measure of success we need to apply while we are on our journey to success) I categorise my life in four key areas: 1—spirituality, 2—family, 3— business, 4—social life/networking. Striking a balance: as it is often said, “all work and no play is never healthy.”
