Now that Caribbean Airlines Ltd (CAL) is positioning itself to cope with its external challenges including swift competition, and a smaller subsidy (transfer to state enterprise) of $92.2 million in 2016, Mariano Browne, former Minister in the Ministry of Finance said the airline should not have received a subsidy at all. He said when the airline was first set up it was envisioned that there should be three years of government’s support, not eight. The subsidy it received in 2015 was $200 million and, in 2014, $452 million.
According to the Review of the Economy 2015 bulletin which accompanied the budget documents, the airline received a letter of guarantee for a US$75 million loan. CAL also received a transfer of $216.4 million during the 2015 fiscal year yet it still reported an operating deficit of $104.8 million. (See Box)
The airline began flying to 10 markets on January 1, 2007, which means that, in 2010, the subsidy should have discontinued, according to Browne in emailed responses to questions posed by the Business Guardian on Friday.
In early February 2015, then finance minister Larry Howai told Parliament that unaudited accounts for 2014 showed the airline made a loss of US$60 million inclusive of its Air Jamaica operations, and the airline planned to break even by 2017.
Last week Tuesday, at the airline’s Piarco headquarters, CAL chief executive Michael DiLollo officially announced the airline will stop flying to London on January 10, 2016 because the profits on the route had taken a nose dive causing millions of dollars in losses for the airline. He, however, did not disclose the exact figure of what the losses were, but assured the airline was “well on its way” to achieving a break-even position in three years.
But Browne said if the airline was allowed to operate without any input from the Government it would already have achieved a breakeven position and would not have needed any support.
“CAL was set up to achieve economic viability in three years. That was predicated on government not being involved in the detailed running of the airline. This is part of a wider philosophical position that the Government must address shortly. That is, that state enterprises must be run at arms length on a non-intervention basis. It must be addressed, sooner rather than later. In short, it must be run on the basis of financial viability.”
Commenting on the need for a bail out, Browne said a bail out may be necessary to provide some form of assistance but this must be “one-off” and have an end date, “because all infants eventually have to grow up.”
Referring to job cuts which DiLollo suggested may be coming for the airline, Browne supported this move saying that all businesses must do what is required to achieve viability and to maintain their independence.
Concerning having a code-sharing agreement with Qatar Airways, British Airways or any other airline, Browne said: “Code sharing is a sensible economic method of using business cooperation to extend market reach and market share. It would be a sensible way of overcoming a market weakness. CAL should code share if the economics is right.”
The airline’s future
Stating that CAL is in “full analytics” mode, DiLollo said at last week Tuesday’s news conference, that the airline is looking at the data, understanding the opportunities and exploring how “best to utilise our ltd resources,” to have new accomplishments. He has been chief executive since May 2014.
He added that it costs money every time the airline starts a new route since there is always a risk associated with starting that route.
“In the priority of network (development) we’re constantly looking at which are the best opportunities for us. It’s a mix of risk/reward and we have to convince ourselves that this risk/reward equation makes sense in the socio-economic priority envelope that the shareholder ultimately provides to us. Will we look at it? Can we look at it? Could it be considered? The answer to that is absolutely, it could be, however we are far from making decisions on that particular route (Georgetown to Jamaica) to date.”
Referring to competition, he said if CAL does not match its competition it will start becoming “irrelevant.”
“Our idea is not just to keep pace but it’s to advance, understanding our customer, understanding what they want, understanding their very critical values that they have especially customers that are in the (Caribbean) region-everything from the experience, to food, to drink, to what they are looking for.”
Asked to quantify relevant, he said: “Return on investment is by far leaps and bounds ahead of what the pure economics will show you. It is difficult to quantify relevance, you have to be relevant, so for the very least you have to get there and then you have to invest to be better.”
Jet Blue
In May 2014, low-cost carrier, Jet Blue started flying the New York to Port-of-Spain route and Ft, Lauderdale to Port-of-Spain route. This means that CAL’s competition on those two routes increased. Asked about CAL’s Ft Lauderdale to Port-of-Spain route, DiLollo said it continued to be “fiercely competitive,” even though Jet Blue has moved away from being a pure low-cost carrier.
“They (Jet Blue) would have high density seating in their air craft, they will maximize the benefit by unit to their operation. Jet Blue is now introducing a business service so they are migrating away from that low-cost carrier philosophy. They are at a specific size where they are very smart. They are very large, they are very well funded and they pick their time to be doing that. It is a fierce competitor.”
Describing Jet Blue’s ticket pricing as “aggressive,” DiLollo said the airline may be under pricing its tickets in order to capture market share.
“We know that they are under cutting, even costs, to get into market and acquire share from time to time, every airline pretty much does that, it’s become common. Companies go in with extremely aggressive pricing initially, then as customer acquisition becomes more prominent then they lever up. Caribbean Airlines has been mindful of that. We’re there, we’re fighting and we’re fighting with the tools we have. We intend to fight very hard the next coming year. Obviously more competition on a specific route puts strain and stress on yield,” he said.
DiLollo said CAL is offering different incentives to customers also helps to gain ground on that route.
“Our customers have a different experience on board our aircraft as opposed to theirs. Our loyalty programmes that are going to be kicking in with the new Amadeus Passenger Service System very different, earning and burning points will be different. Customers that are in the Caribbean will only want to go to Fort Lauderdale they may want to do other things which some of the other competition can’t do,” he said.
Leadership
DiLollo—who took up his appointment as chief executive on May 19, 2014—was criticized by former BWIA chief executive Conrad Aleong and others for the salary he received as chief executive. Commenting, he said his reputation surpassed any headline. He admitted that he was concerned about the headlines but was never deterred from achieving his goals for the airline.
“I am always very proud of my previous employer relationships. In fact, they are very solid. There are letters of recommendations all over the place. I don’t know who is writing what and on what premise. It’s unfounded and it does not deter me. It bothers me a little bit when you are hearing negative things about yourself but you understand that other people have other agendas, or they have been misinformed. You just go on with your job. My job is to add value to CAL. That’s why I am here.”
Preparing to hand over the baton of leadership, training and moulding leaders within Caribbean Airlines is one accomplishments he is proud of.
“The economics of CAL would speak for itself as time goes on. I really hope and pray that the plans that we have deployed really add value here. We see it, it’s happening. It’s moving in the right direction.
“At the end of it all, I want to identify a great successor for me. Internally, we already have a few potential candidates that show some promise in getting them ready and trained for the position, in ensuring that the future of CAL going forward is solid. I really want to boast that within the next year and a half, that we’ve found a successor. They’re trained up and ready to go so this company can really prosper.”
“Among the state enterprises, the non-energy sector companies recorded a consolidated operating deficit of $64.9 million. Caribbean Airlines Ltd (CAL) was responsible for the largest operating deficit, amounting to $104.8 million while the National Maintenance, Training and Security Company Ltd (MTS) managed to offset the total operating deficit of non-energy sector companies, with an operating surplus of $135.1 million,” page 46 of the document stated.
Letters of Guarantee according to page 43, note 23, “are issued by the Minister of Finance on behalf of the GORTT to a financial institution in respect of a government guaranteed borrowing by a state enterprise or statutory authority. It is a precursor to a full government guarantee. Subsequent to the issuance of the Letter of Guarantee, the Ministry of Finance together with the Office of the Attorney General, works with the relevant financial institution, to finalize the full guarantee documents in respect of the borrowing. Once finalized, the guarantee documents are executed by the Minister of Finance and the debt, previously recorded under Letters of Guarantee is now recorded under government guaranteed debt.”
State enterprises according to page 45, note 23, “State enterprises refer to the consolidated operations of 14 companies namely: Caribbean Airlines Ltd (CAL); National Maintenance Training and Security Company (MTS); National Gas Company (NGC); National Helicopter Services Ltd (NHSL); National Infrastructure Development Company (NIDCO); National Quarries Company Ltd (NQCL); National Petroleum Marketing Company (NPMC); Petroleum Company of T&T (Petrotrin); Trinidad and Tobago Mortgage Finance Company (TTMF); Point Lisas Industrial Port Development Company (Plipdeco); Solid Waste Management Company Ltd (SWMCOL); Trinidad Nitrogen Company Ltd (Tringen); Urban Development Corporation of Trinidad and Tobago (Udecott ); and Vehicle Management Corporation of T&T (VmCott)